EgoStream required a set of professionally produced customer testimonial videos for use in their latest marketing campaign.
Testimonials give regular customers a chance to act as your brand advocates. This can be especially effective in marketing because it provides a "behind the scenes" look at the customer experience.
When choosing to buy a product or service we look for social proof. What are existing customers just like me saying about the company? These testimonials and reviews are thought of as being more genuine than marketing messages from the company direct.